Last updated: January 23, 2015. Audi Canada reserves the right to change this policy at any time. The current policy will always be posted on this site.
It is our sincere hope at Audi Canada that what is now a purely digital relationship will evolve into a more personal one. A relationship built on trust. Our policy on privacy is simple and unwavering.
Our Commitment to Privacy
The Information We Collect
The types of personal information collected may include:
- E-mail address
- Mailing address
- Phone number
- Purchase preferences
When you: (i) purchase your vehicle from an authorized dealer; or (ii) finance your purchase or lease a vehicle through VW Credit Canada, Inc. d/b/a Audi Finance (“Audi Finance”), we will collect information from the dealer and/or Audi Finance regarding your purchase for our owner database, including for warranty and product campaign –updating purposes and to include you in customer service surveys. Your purchase, finance and lease transactions will be subject to additional terms regarding your personal information provided in connection with such transactions, and its use by us, Audi Finance and our dealers.
How We Use Information
We use the personal information you provide for the purposes that we identify when we ask you to provide the information, including the following:
- To respond to requests for products, information or services;
- To better understand your preferences and needs and to improve our products and services;
- To administer your vehicle warranty, purchase, lease or financing;
- For market research purposes;
- To provide you with information about your vehicle (including product campaigns); and
- To include you in advertising and marketing campaigns, including serving targeted ads.
We may use non-identifying and aggregate information derived from your personal information to better understand our customers’ purchase and product/service preferences, through statistical analyses and studies.
Personal information may be collected, used, or disclosed without the knowledge or consent of the individual in certain circumstances, as permitted or required by law. These circumstances include personal information which is subject to solicitor-client privilege or is publicly available, where collection or use is clearly in the interests of the individual and consent cannot be obtained in a timely way, to investigate a breach of an agreement or a contravention of a law, to act in response to an emergency that threatens the life, health or security of an individual, for debt collection, or to comply with a subpoena, warrant or court order.
When your personal information is no longer required to fulfill the purpose for which it was collected, it will be destroyed, erased, or made anonymous, provided there are no legal requirements for its continued retention. Our systematic practices for information and records retention and destruction apply to personal information.
How we Share Your Personal Information
For the purposes outlined above, we may share your personal information with Audi Finance and with our authorized dealers. Unless you request us not to do so, you agree that we may use and disclose your personal information to Audi Finance, our authorized dealers for the purposes of selectively including you in advertising and marketing campaigns related to Audi Canada, Audi Finance or our authorized dealers and their products and services. If you would prefer that we not use your personal information for such advertising or marketing campaigns, please contact us in any of the ways described below under the heading “How to Contact Us”.
Your personal information may be transferred to third party service providers that we use to assist in managing and processing your personal information for the purposes identified above. Our third party service providers are required to use, maintain and disclose your personal information only in accordance with our instructions to them and only on our behalf.
When you purchase a vehicle equipped with a trial subscription to SiriusXM Satellite Radio, we will share your personal information with Sirius XM Canada Inc. in order to complete the service activation.
We will never sell your personal information to any other company, or disclose it to any other entities, except with either, your prior consent, or as may be required or permitted by law.